Startup Folsom, in partnership with Granite City Coworking is hosting a branding workshop featuring Lofty Word Founder Joshua McCowen. Branding is a vital business tool that extends beyond logos and taglines. A well-defined brand strategy allows your business to differentiate from your competitors, foster trust and loyalty in your audience, and ultimately drive growth. In this presentation, we review the building blocks of branding and five essential considerations for brand development in your organization.

Date: Wednesday, July 19, 2023

Time: 11 am - 1 pm

Location: Granite City Coworking, 705 Gold Lake Dr Ste 250, Folsom, CA 95630

Cost: $10

Register: Eventbrite

About the Speaker

As a lifelong creative, Josh McCowen has spent his career crafting meaningful solutions to solve specific business challenges. Believing that small details matter and having a learner’s mindset – he takes pride in the work, process, and interactions between his clients and team members.

Josh focuses his time as Principal at Lofty Word on providing clarity and confidence for clients through brand strategy, positioning, and strategic creative solutions tailored to their goals.