Insight Driven Business CEO JB Herrera: The Importance of Setting Up AI Guardrails
At the recent Folsom AI meetup, a seasoned entrepreneur, Insight Driven Business Founder, JB Herrera shared valuable insights into the fast-evolving world of AI, drawing from a rich history that includes pivotal roles at Apple and founding successful businesses. This talk highlighted the parallels between the early days of the internet and the current AI landscape, underscoring the importance of cautious innovation and strategic thinking.
JB emphasized that much like the early internet era, today’s AI landscape is filled with large corporations developing proprietary systems, reminiscent of the days when companies like AOL, CompuServe, and Prodigy dominated the online world. He warned against becoming overly reliant on any single platform, stressing the need for startups to carefully select the right tools and platforms for their specific needs.
A key takeaway was the discussion on guardrails—essential measures to ensure ethical AI development. Drawing from his own experiences, JB urged founders and developers to prioritize ethical guidelines, human oversight, and governance in AI projects. He also highlighted the concept of "drift" in AI, where the accuracy of AI models can degrade over time, emphasizing the importance of continuous monitoring and adjustment.
The session concluded with a strong call to action: developers must remain actively involved in the AI process, ensuring that their creations are not only innovative but also responsible and aligned with ethical standards. By doing so,JB believes, startups can build AI solutions that are not only cutting-edge but also trustworthy and beneficial to society.
This talk served as a powerful reminder that while AI offers incredible opportunities, it also demands a careful, thoughtful approach to ensure its positive impact on the future.
About JB Herrera
For over three decades, JB Herrera has distinguished himself as a luminary in values-based business practices, seamlessly weaving his immense entrepreneurial wisdom into compelling narratives. With a style that is professional yet infused with warmth, JB masterfully blends storytelling with audience-specific allegories, ensuring a deep connection to his messages. Attendees of his sessions particularly revel in his interactive “hot seat” segments where real-time challenges meet tested principles.
At the heart of technological epochs, from Apple’s Macintosh inception to the groundbreaking iPhone, JB’s journey has been one of innovation and insight. Having founded six companies, three of which achieved monumental success, his story is rich with the tapestry of business highs, learnings, and unparalleled expertise.
Often termed a ‘business alchemist’, JB’s magic is his unparalleled knack for synthesizing diverse industry solutions. His speaking engagements span pivotal topics in today’s AI-driven landscape, including ‘Don’t Hyperventilate on AI. You Can Use AI Efficiently, Practically and Ethically’. ‘Using AI to Increase Your Performance – Designing Strategy and Delivering Products in Weeks Instead of Months (Or Years!)’. Whether delivering impactful keynotes or diving deep in workshop-style sessions, JB ensures thorough understanding and engagement.
In inviting JB Herrera to speak, you’re not just securing an expert; you’re gaining a mentor, a visionary, and an impactful storyteller who brilliantly bridges values-based business practices with the cutting-edge realities of AI. Away from the limelight, JB hails from Sacramento, CA with his wife Kim and their two four-legged kids, Trixie and Guinness.
